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Revolutionizing Real Estate Commissions
This chapter explores significant changes in real estate commissions following a settlement involving the National Association of Realtors, which alters how buyer's agent fees are handled. It predicts increased competition among agents and a shift in financial responsibility to homebuyers, along with potential impacts on traditional and online brokerages like Redfin and Zillow. The discussion emphasizes the need for innovative strategies as the industry adapts to a more competitive landscape.