What's the Bottom's Up Strategy?

On irish the companies use the bottom's up strategy, yes. In order for you to have successful bottoms up a strategy, you need to have an incredible product that delivers on the value that you promise and your brand promise. And in order to then sort of dig under the surface a little bit more, you've got to have great documentation. Almost 75 % of business to business buyers now would rather self educate by an apon line and, you know, self serve than speak with a salesperson.

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