3min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

The Role of Uniqueness in Brand Building

In some categories, the salient aspect coming to mind fast and easily and strongly is actually a lot more important. But we also looked at frent types of behavior. Just making people want to buy a brand is one thing. Making or er, helping them to feel happy to pay the price that you want to charge for that brand, is different altogether. That metric right now is becoming more and more important as we go into inflationry times. So justifying your price has begunan become the number one job that marketers have to do.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode