The Evolution of Direct-to-Consumer Marketing

This chapter explores the journey of Direct-to-Consumer (DTC) marketing over nine years, highlighting key brands like Harry's and Dollar Shave Club. It discusses the transition from strictly online strategies to incorporating retail opportunities, as well as the vital role of social media and influencer marketing in modern customer acquisition. The speakers advocate for a multi-channel approach to marketing, emphasizing the need for innovation in content and adaptability to shifting market dynamics.