Honest signals (E)
Akimbo: A Podcast from Seth Godin
00:00
How to Find the Right Signals to Improve Your Results
If you have talent, don't deny that signals matter. Figure out what the signals are and over invest in them because they're more likely to work. The obvious way to get a bigger return on investment is to ignore the expensive signals your competitors look for and to find other signals instead. Thanks to the internet, it's easier than ever to figure out which signals masses of people are looking at and to fake them.
Transcript
Play full episode
