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Words Copywriters Need to Eliminate From Their Vocabulary (Episode 127

Build Your Copywriting Business

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How to Break Down a Difficult Thing

When we label things as hard and scary, it's because we take the whole big thing that needs to happen. Chipping away is a lot easier than taking on this whole big thing in the next hour. So what does uncomfortable mean? When you're thinking about like, oh, I'm doing something that feels uncomfortable,. You know, well, okay, my stomach gets kind of not-sophil.

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