If someone wants to be a coach, what's the first thing they can take out of this to basically become a better coach? Hey, let's start with the end in mind. How does your student know that your coaching worked? That's an opening question,. The binary, the black and white. How do they know it worked? Like, well, they either achieve their goal or they didn't. Now this is an alignment problem with incentives. Coaches are incentivized to not get results because coaches get paid for the coaching - like therapy. Yes.

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