Is There a Loser in This?

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Golgle is changing the way that ad buyers are measured. The company will be able to claim more credit for things they may or may not have done in order to extract more money from their advertisers. Linkton has over 71 per cent of 30 million companies using lincton marketing, which can help bring your brand and lea gen goals forward. Get a 100 dollar credit toward your first campaign at lincton dot com this week.

First, Jason brings on investor, former ad tech exec, and frequent guest Zach Coelius to discuss the strategic implications of Google's new ad attribution policy (01:43). Then Michael Dell joins for for a full interview (21:54) sharing stories from the early days of building Dell, scrappy supply-chain arbitrage, global expansion, negotiations with Steve Jobs and Bill Gates, the $67B EMC VMware acquisition (57:40) and more!