Mad Money w/ Jim Cramer cover image

Pinterest CEO, Columbia Sportwear CEO & Taylor Morrison Home CEO 10/28/22

Mad Money w/ Jim Cramer

00:00

COVID - What's the Next Generation?

Omni-heat reflective has sold about a billion dollars worth since we entered that business or launched that product about 10 years ago. This is the next generation it's a different color because we want consumers to know the difference between omni-heat and omni- heat infinity. Omnni-heat infinity is much warmer the coverage on the fabric is 60% against 40% for omni-Heat so much better reflectionMuch better coverage and a really a highly technical garment that people recognize immediately when they see the color.

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