The Core Model: A Simple Canvas Centered Around a Core

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

In 2006, I've been working as a consultant for around 10 years. And then I was kind of I was working on a side project while watching the kids at this children's playground. Then I just sat down with napkin and okay, let me just sketch out a page. This website. And then it kind of suddenly all fell into place for me because this is all it's about: It's this page. It's this core. It'sThis piece of information that the user is looking for. So you kind of fit the perspective, don't start with structures and abstract strategies and all of that. But just okay, this is an answer. We know the user will want

Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.

Show notes