3min chapter

Idea to Startup cover image

How to Choose the Right Customer (ITS Classic)

Idea to Startup

CHAPTER

Build a Monopoly With Your First Customer Segment

Startups are this big game of telephone. There's no way to build a product for all of these different types of customers early on. You just don't have the budget to do so. The key phrase I think about here is edit to amplify. Fewer customers, higher, more targeted value is always the goal.

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