Scaling Customer Success With Gemma Cipriani-Espineira, RVP of Customer Success for Twilio
This is Growth!
Enhancing Customer Success Through Strategic Engagement and Attribution
This chapter explores the pitfalls of generic treatment of long-tail customers and the importance of strategic engagement. It advocates for a data-driven approach to customer success management, focusing on segmentation and tailored strategies to improve retention and understand complex customer journeys.
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