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Scaling Customer Success With Gemma Cipriani-Espineira, RVP of Customer Success for Twilio

This is Growth!

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Enhancing Customer Success Through Strategic Engagement and Attribution

This chapter explores the pitfalls of generic treatment of long-tail customers and the importance of strategic engagement. It advocates for a data-driven approach to customer success management, focusing on segmentation and tailored strategies to improve retention and understand complex customer journeys.

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