Street Art + Graffiti Pioneer FUTURA on How To Think About Identity + Brand, and The Power of Collaboration | IDEA GENERATION Ep. 5
IDEA GENERATION
00:00
The Importance of Brand Collaboration
The BMW thing is just like next level for me. I actually had a great relationship with Levi's years years years ago through Levi's Japan on a project I did before the recent self we've done. But that kind of branding you know Supreme tea recent me painting their new store on bar like this kind of brand collaboration well it's just market it's really just marketing and it's kind of just using each other's audience to sell something.
Transcript
Play full episode
