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Entrepreneurship isn’t easy. 

Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business. 

The question isn’t how to avoid that — it’s how to handle it.

It’s Q&A Wednesday, and one listener wants to know how we keep our chins up when the going gets tough. No one — no one — is motivated all the time. In fact, it’s perfectly normal to lose motivation over time, or for motivation to ebb and flow. So how do we keep our productivity consistent?

Hear a few simple tips (and a few hard choices) that can keep you motivated through all the ups and downs of entrepreneurship. Click Play

To submit your questions, visit 100mba.net/q.

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