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Is That What Happened?
We got killed that winter. But we learned how to run a very lean restaurant and build an operation that was very, very lean. And so could survive off of making a few hundred dollars a day. As soon as the weather started to get better, in that time, we started to learn how to mark it. We would do like coupons and samples after yoga classes. You would show up, it like yoga places, an therandice, and we'd give them little, like, up old school paper coupons....