How Much Time Should Authors Spend on Social Media?

The author is always thinking, how much time should I spend on the socials in order to get the most out of it? And the answer for you may be zero times. What you need to spend time on as I've been beating this drum for some amount of time is on things that you enjoy doing that sell you books. It's not going to bring you joy unless you really love the things that threads allows you to do.