Pleasure: Why We Like the Things We Like
The Why Factor
00:00
Exploring Pleasure and the Brain's Reaction to Beauty and Music
Professor Zeki and Professor Kringlebach discuss the brain's response to beauty and pleasure, exploring how various sources like music and syncopated beats activate the same pleasure center. They also delve into the phases of pleasure and the role of dopamine, touching on controversial experiments attempting to manipulate the brain's pleasure centers.
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