
Holding Up to The Golden Arches Standard - Bob O'Connell, Former Senior Real Estate Manager for McDonald's
The Dirt Dog Pod
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Navigating Fast-Food Operations in Pacific Territories
This chapter explores the complexities of managing McDonald's in U.S. territories such as Guam and Saipan, including unique logistical challenges and the nuances of local fast-food culture. Through personal anecdotes, it highlights the difficulties of establishing restaurants in smaller communities, the impacts of military operations, and the evolution of McDonald's brand strategy. The conversation further delves into marketing responses and menu innovations shaped by customer preferences, particularly during the pandemic.
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