Ruth Brown dives deep into group polarisation, challenging us to get out of our echo chambers and to practice the empathy that we preach.

Highlights include:

- Do we still need insiders to call out uninclusive behaviour? 
- How does our need to be perfect reinforce unhelpful binary perspectives?
- How do designers suffer from group polarisation?
- Why do companies find it difficult to be truly human-centred?
- Is it the job of designers to make the world a better place?

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Who is Ruth Brown?

Ruth is currently a Senior Design Strategist at ANZ, Aotearoa New Zealand’s largest bank. The bank is so large that it employs a fifth of all people who work in finance and holds roughly a third of the country’s home loans on its books.

Before joining ANZ, Ruth was the General Manager of Design Research at Xero, makers of beautiful online accounting software, and arguably New Zealand’s most successful product company, with nearly 3 million subscribers and revenues of over $600M US.

Ruth also invested 8 years at Trade Me, New Zealand’s equivalent of eBay, where she was the Head of User Experience, and later the Head of People Research.

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Find Ruth here:

LinkedIn: https://bit.ly/B11vgD

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
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