
#133 - Sam's Black Friday Email Results, Lean Media Businesses That Make Millions, and Celebrity Death Match for Tik-Tok
My First Million
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Creative Marketing and Media Evolution
This chapter explores a unique Black Friday email marketing campaign that utilized an internal communication format to create urgency and drive sales. It also delves into the history and significance of the Drudge Report as a major link aggregator in media, analyzing its influence on news and the emergence of new platforms in the evolving media landscape. The discussion highlights the business potential of link aggregation, especially among conservative audiences, and examines the characteristics that contribute to effective audience engagement.
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