How to Create a Listening Station on Twitter

I'm going to rattle through a list of things, action steps, tasks that I suggest you do in this first month and then all the way through month 12. And again, this will follow a bit of that hierarchy of the things that I think should be done first. So we could say this is January or we can just say this is month when, whenever you start. But let's get into the months. The first one is to create what I call a listening station. I think it's become extremely important that we now are monitoring the things that are being said about ourselves, about our markets, about our competitors, our customers. We need to use these rich set of tools