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Do We Have a Responsibility to Vet the People Who Are Marketing Us?
The question becomes, do we hold a responsibility to vet the people who are marketing us? I would say this is the biggest situation where it's a brand that people had their money tied up in and lost a lot of money. Like for me, I don't know why Larry David being in their commercial. For me, I was like, Larry doesn't need money. So if he's in the commercial, he's probably into it. It has to go the other way too. The thing that's happening is you're betting your credibility.