Blue Ocean Strategy: How to Make Your Competition Irrelevant: Coffee & Productivity #40 with Farid Singh
Productivity Mastery
00:00
Is There a Disruption Tool?
A lot of times you know this analysis of who your non customers are. So I always tell them like, hey, find out what your adjacent businesses are if you're trying to disrupt. The Eric framework is actually quite cool because what you do is you take something that exists as something that's successful, and you apply Eric to it. Then you go to the so you try to eliminate one or two things in order to increase their value. And then it's time for you to create a new product which can be used across all platforms.
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