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Coupang: Competing with Giants
This chapter explores Coupang's competitive edge in South Korea's e-commerce market, highlighting its rapid delivery capabilities and extensive logistics network. It examines Coupang's international expansion efforts, particularly in Taiwan, and their strategic approach towards customer satisfaction and revenue diversification through services like Coupang Eats. The discussion also addresses Coupang's calculated decision-making regarding acquisitions, notably the impact of their investment in Farfetch.
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