Jen Allen on the subtle art of multi-threading complex deals
Outbound Squad
How to Build Consensus Early in the Sales Cycle
The old way was you would push hard for consensus like later in the sales cycle and it was really just to win the deal. And what I'm hearing you say now, correct me if I'm wrong, is that earlier in the sales process,. You're looking to build consensus much earlier and to do it around the problem first. Yeah. So that's exactly like I'll give you a perfect example. Like let's get these people involved so that they can like agree on the solution and then sell it.
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