B2B Demand Gen Agency - How to Create a Category

The first step is to understand your customers and identify who is our super consumer. And then so that's like the foundation, I consider that the strategy part. Who are we going after? Who are top people? Why are we saying it? And then at the team level, revenue R&D,. sales and account management, those teams are responsible for executing that strategy by deciding how and when we're going to do certain things on social.