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The Vergecast
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Navigating the AR Landscape
This chapter explores the current state and future potential of augmented reality technologies, focusing on products from Snap, Apple, and Meta. It highlights the challenges these tech companies face, including usability, market value, and practical applications, while comparing their approaches to AR innovation. The discussion also critiques recent developments, reflecting on past experiences with AR products like Google Glass and emphasizing the evolving expectations from consumers.
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