SEO Battles : SEO vs FB -- Lillian Haase // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Are Paid Social Ads Better Than Organic Ads?
Paid social is ability to target more specifically, but it's a different type of targeting. One of the benefits of really getting into the data and getting into the demographic potential that you can't really do too much with organic or suchas. The term de jure for marketers days is pixle seasoning. I have to get a certain amount of traffic to my web sit to get my pixle to fire.
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