6min chapter

The Deep End by ODF cover image

Venture Stories: How Royal is Transforming the Artist-Fan Relationship

The Deep End by ODF

CHAPTER

Introduction

J d ross and justin blow talk about the origin of royal. Jd: I've always had this ubsession with how crypto technology can benefit musicians, but building a company was something that felt really foreign to me. Justan: i think what really shifted it for me was there's a deadly narrative in the market that streaming doesn't pay artists, but they can get paid on streaming.

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