Bryan Charlton: How Slowing Down Can Speed Up Your Sales Wins
Make It Happen Mondays - B2B Sales Talk with John Barrows
Navigating Customer Indecision
This chapter explores insights from 'Jolt Effect,' highlighting the shift from losing deals to the challenge of customer indecision in a complex, option-rich environment. It emphasizes the need for sales representatives to understand customer motivations and build strong support structures to secure commitment and mitigate risks during the decision-making process.
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