Exploring Incrementality in Advertising and Meta's Automation Efforts

Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit. 

On this episode of the show, Taylor and Richard recap the event, highlighting three key product innovations that prove that Meta is listening to the ecommerce industry, and what those innovations mean for profit-first media buying.

Show Notes:

• Visit Parker today to learn how to scale with a focus on profitability.  https://bit.ly/4bSvSif 
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.