In the chaos of laughter, how does a comedian think of conquering the unpredictable world of business?
In this exciting episode of Barbershop, Shantanu sits down with Kenny Sebastian, who is stepping into the world of entrepreneurship with his own perfume brand, The Stage. But the twist is he’s not just launching a fragrance, but is ready to challenge big players in the market with a daring entrepreneurial debut.
Kenny, known for his sharp wit and stage presence, reveals how he’s blending his passion for comedy with the art of perfume-making. Mic Check and Spotlight, the two fragrances he’s launching, aren’t just scents; they’re his personal tribute to the stage that shaped him.
And to make this vision a reality, Kenny had no one but the Bombay Shaving Company team by his side. From exploring perfume branding to choosing the right mood board, BSC’s expertise has been crucial in shaping the brand.
What you’ll discover:
- How the BSC team helped Kenny launch his own perfume brand from scratch.
- The secret behind Mic Check and Spotlight, more than just names
- Why Kenny’s perfume brand could compete in both the ₹3,000+ and ₹500 price ranges.
- The challenges and triumphs of blending comedy with entrepreneurship.
- Can a comedian make it in the business world?
Tune in to find out how Kenny’s stage persona is influencing his new venture and why The Stage is set to disrupt India’s perfume market.
Navigate your way through these chapters
00:00 Coming up
00:33 Introduction
02:21 How Kenny started The Stage with BSC’s support
06:32 Kenny x BSC team
09:29 How Rohit Taneja helped launch The Stage
13:17 Why did The Stage begin with two perfumes?
18:28 Naming the perfumes and how stand-up influenced the brand
27:31 The role of packaging and vendors
29:12 Why pricing should reflect value, not just cost
32:01 Ticket pricing lessons from stand-up
34:32 Premium ≠ Price
41:04 Crafting The Stage’s launch strategy
45:31 Why The Stage could be India’s next big perfume brand
46:43 Showcasing Mic Check and Spotlight
55:21 Closing thoughts
