Building Topical Authority

I like to focus down on one very, very defined vertical. I definitely believe in establishing that silo structure or having that topical relevance for the articles. And then over time, you become this very broad side because you've just built out so many silos of content around different topics that pertain to the topic. The overall part. I feel like future proving it. But again, this site here is on a branded domain name, of course, go downsize. It doesn't really mean anything. I mean, it doesn't mean a little bit, but it's pretty broad.