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#2: Uber’s Director of Design, Didier Hilhorst, on what it took to redesign a global product

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Is There a Part Ownership in Design?

I think that any background, wherher that's economics or other an beyond education, shapes who you are as a designer. I've come to think of price itself, number, as actually a product experience. Price makes you feel good because you're geting a bargain. Low price may make you feel bad because you're trying to sell your house. And how we deal with price and the experience of pricing is much deeper than that.

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