Do You Have a People and Culture Plan?

In your book, you say that we need to be more intentionally focused on culture. What do you mean by that? I get a lot of comments from people that just trust their gut, right? So we're all people. When you're working, especially in the small business world, people don't think twice about getting a financial coach or having a marketing plan. But when you start asking them the question about their people, everyone thinks they're an expert in people.