Behind the Brand with Bryan Elliott cover image

Seth Godin | The Song of Significance: A New Manifesto for Teams | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

The Concept of Coco Rose and Embracing Our Humanity at Work

Exploring the concept of Coco Rose and how being nerdy and deeply knowledgeable about a specific topic can be the foundation for building a brand, questioning the acceptability of leaving our true selves at home in the work environment, and using the metaphor of a healthy beehive to emphasize meaningful metrics and growth.

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