Navigating Marketing Personas and Value

Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.

Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product.

https://ellessmedia.com/csi/jam/