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Jeffrey A. "jam" McGuire: The Value Map Content Framework
Content Strategy Insights
Navigating Marketing Personas and Value
This chapter explores the integration of triplets in marketing through the lens of personas to highlight specific roles and challenges. It emphasizes the importance of a structured content strategy that aligns audience needs with product features, using tools like value mapping to enhance campaign effectiveness.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode