The publisher side of it is interesting, because for the exact reason that you said, these people are going and they have some sort of intent already y purchase natural deodorent. Or even sourcing data, like buying data, either doing it this way, where it's like a partnership on yon, another editorial site. So agile can go and buid an audience of all the target stores in america, drop that g ofence of mobile device ideas that went into target twice. And basically, ou know, these third party data sources get really interesting, especially because the engagers off of that audience creates a whle other looker like audience that becomes very fruitful as well.
What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.
Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
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Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
- Intro: 0:00
- What Companies Get Wrong About Repeat Purchase Rates: 3:33
- Growth and Marketing Spend: 6:17
- Getting Your P&L House in Order: 14:41
- Hyper Tactical Retargeting: 24:45
- Crushing It With Culture: 31:03
- The Cease And Desist Story: 33:34
- To Discount or Not? 38:55
- What Coupon Code? 41:37
- The Shout Out: 48:37
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com