The publisher side of it is interesting, because for the exact reason that you said, these people are going and they have some sort of intent already y purchase natural deodorent. Or even sourcing data, like buying data, either doing it this way, where it's like a partnership on yon, another editorial site. So agile can go and buid an audience of all the target stores in america, drop that g ofence of mobile device ideas that went into target twice. And basically, ou know, these third party data sources get really interesting, especially because the engagers off of that audience creates a whle other looker like audience that becomes very fruitful as well.

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