The Transition From Soft War Guide to Hardware

This week Oliver interviews Eric Qwidwenus-Wahlforss, Founder and CEO of Dance. When we first heard that the founders of SoundCloud had got into electric bikes we wondered how does the world of software paralleled across to the world of hardware and electric bikes. But Eric puts up a convincing argument and Dance has made a splash with their launch. This is a great conversation about the nature of how the industry has changed over time and how the business model of micromobility parallels to a lot of other subscription Internet businesses. Specifically, they dig into: * The backstory to Dance, including Eric’s background at Soundcloud in Berlin and the climate motivations for starting Dance * Why they chose the rental business model, and what that enables * More about the bike and the service, and how they see competition * The reception to date * The challenges and ease of fundraising and what has changed in the space over time * Manufacturing in an era of COVID