Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders
Stacking Growth | The B2B Marketing Podcast
Intro
This chapter delves into the changing dynamics of B2B marketing measurement, exploring the integration of product-led, sales-led, and partnership strategies. It underscores the importance of incorporating marketing into sales prospecting and sets the foundation for understanding go-to-market operations in marketing measurement.
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