Are You Trying to Find Product Market Fit?

Start with mental availability. Are category buyers thinking of you in buying situations? How can you get inside their very limited consideration sets? One way is to invest in media, building machine brand content and having excesssure of voice. If you have the funds, you can literally buy your way into the consideration sets. You meed to kill the product oit. You can't grab significant markature without some innovation. overtime, if you keep competing on features alone, they will clon you. What we're doing is thinking about what are the things that matter most to our customers. They cannot be easily copied so we can start with our lead and move faster. For how to follow up bl

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