Rona Ritten: I just missed out on a bunch of revenue that I should have been able to make because we were solving the wrong problem. All of the focus was on the sales manager and who he was bringing in and how he was training them rather than what is the acquisition process for talent, she says. "We lost out on $10 to $12 million revenue" by miscommunicating with HR director about hiring processes, YouTube founder adds.

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