Measuring Insight: From Aha Moments to the Eureka Scale

Have you ever wondered how brilliant ideas come to life? Why some people seem to effortlessly generate innovative solutions while others struggle? The answers may lie deep within the intricacies of the human brain. Neuroscience has made significant strides in understanding the neural mechanisms underlying creativity and insight — and in this episode of Your Brain at Work, Dr. David Rock and Dr. Christine Chesebrough offer valuable perspectives on how we can cultivate these essential cognitive abilities at scale.

If you enjoyed this episode of Your Brain at Work Live, you'll enjoy the NeuroLeadership Summit. Listeners of Your Brain At Work Live enjoy 10% off the price of their all-access pass when they use the code YourBrainAtWork24 at the point of sale. Learn more and register at HTTP://Summit.neuroleadership.com