"i like that, i like the credible bit about that as well," he says. "What is their credible promise? So that you can come up with while where is there room in the market?" He doesn't have to be solving a world's problem or having a huge mission statement type of thing. 'I don't want to be a commodity business,' he adds.
Nate's looking for SAAS ideas, Josh helps narrow the search with some clever questions any founder can use to hone their search.