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S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott

JUST Branding

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How Tokens Can Connect With Real-World Assets

At the moment, this could go out to any object in the world because we want to start small. There are three use cases that come to mind: real estate, houses that don't move and unvaulted objects such as watches or high-end fashion like handbags. And then we've got things that are vaulted, things that don't moving. That's things like gold bars, diamonds, precious gems, things like art,. Things that stay in shipping containers and get moved around. Which one should we dive into? Let's go for it for watches.

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