38. Junk Mail
The Economics of Everyday Things
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Personalized Direct Mail Marketing Strategies
The chapter explores the intricate world of direct mail marketing, focusing on the strategies used to create targeted and enticing advertisements. From utilizing recipient data like change of address to incorporating lumpy items in envelopes, the episode delves into the various tactics employed to grab attention and increase response rates. It also discusses the importance of balancing attention-grabbing techniques with valuable content and highlights the environmental impact of direct mail marketing.
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