This chapter highlights the significance of tourism as a driving force in Mexico's economy, focusing on the role it plays for the younger workforce. It delves into the economic importance of the tourism industry in Los Cabos, emphasizing the necessity for enhanced safety measures and sustainable energy initiatives to boost tourism. Additionally, it discusses the shift in demographics of visitors to Los Cabos following the pandemic, with a rise in millennial travelers and investments in second homes.
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Rodrigo Esponda, Director of the Los Cabos Tourism Board, discusses a new phase of tourism growth that is focused on quality vs. quantity.
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