19min chapter

The Foundr Podcast with Nathan Chan cover image

540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

The Foundr Podcast with Nathan Chan

CHAPTER

From Pain to Innovation: The Toothpaste Revolution

This chapter chronicles the entrepreneurial journey of two young innovators who started an oral care company with a focus on teeth whitening. They share the challenges and triumphs of launching their unique toothpaste, emphasizing the importance of research, development, and influencer marketing. The speakers reflect on their unconventional beginnings, highlighting how their youthful curiosity and approach to leadership shaped their success in a competitive market.

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