HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.
In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact.
This episode was recorded just a few days before the Super Bowl ad aired—stay tuned for a future episode where Connor shares his first impressions on how it performed.
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00:00 Introduction
02:52 Health and Wellness Trends
06:09 Analytics Tools and Reporting Standards
09:06 Creative Strategies for 2025
12:08 Hexclad's Super Bowl Campaign Overview
14:55 Concept Development and Agency Collaboration
17:48 Execution of the Super Bowl Campaign
21:10 Omni-channel Marketing Strategies
27:03 Engagement and Community Buzz
29:55 Cultural Timing and Relevance
38:48 Emerging Media Measurement Solutions
42:41 Campaign Comparisons and Expectations
50:02 Measuring Super Bowl Campaign Impact
57:24 Revenue Projections and Strategic Planning
01:03:12 Enhancing E-commerce Experience through Bundling
HexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1ISc
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