138: Building Trust By Answering Questions (w/ Marcus Sheridan)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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How to Build Trust With Your Sales Team
If you bring up price early on a SaaS sales call, closing rates go down. That's actually a byproduct of not already having a sense for pricing. You want sales to get excited about the content marketing is producing. Make sure that is the questions they're hearing every single day. And again, this builds the morale of the sales team.
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